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In 2001, a young, upstart brand called Juicy Couture introduced its tracksuit, and the world was never the same.

The coronavirus outbreak’s huge impact on business, education and sports continues to be felt, but what about the effect the pandemic is having on the way we dress?

On June 1, L'Oréal Paris posted on Instagram a black square with white text that read, "Speaking out is worth it." The brand, like countless others, expressed solidarity with the Black community amid widespread protests calling for police reform in the wake of the killing of George Floyd.

Nike Inc (NYSE:NKE) has felt the brutal impact of the novel coronavirus pandemic in 2020. During the worst of the March market meltdown, Nike stock was down as much as 40% from its January highs. However, it has since staged a steady recovery, due in no small part to its strong e-commerce performance. Now trading at over $97 per share, Nike is on track to start posting growth for 2020.

A restaurant that refused to seat a Black mother and son for an alleged dress code violation apologized for the “disturbing” and “eye-opening” experience. Now, the Maryland eatery is one of many reckoning with stiff and outdated wardrobe rules now under renewed scrutiny amid the Black Lives Matter movement and protests for racial equity.

Fashion is a mirror image of current events. In the past three months, new pneumonia has ravaged the world.

The bucket hat may be back – searches have gone up by 36% since last month (according to Lyst) while there has been a 51% increase in searches on eBay – but it never really went away.

The bucket hat may be back – searches have gone up by 36% since last month (according to Lyst) while there has been a 51% increase in searches on eBay – but it never really went away.