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Building and maintaining an online presence for your cannabis business has become critical in today’s increasingly competitive environment. But because federal legislation prohibits cannabis sales, marketing and advertising your products at the national level remains virtually impossible. While online marketing is one of the best ways to reach your target market, there are significant limitations that must be considered carefully before embarking on a digital cannabis campaign.

I have become fascinated with cannabis marketing and advertising, and I thought, “Who better to talk to than an internationally recognized marketing and advertising expert?”

As you know, there has been a rash of armed robberies targeting the cannabis industry. Let’s talk about why this is happening and provide some practical solutions for preventing robberies and reducing losses.

How do businesses get their placards on the Gas/Food/Lodging signs on highways? Is that a form of advertising or is it a well-intentioned wayfinding tool? Who pays whom?

Witty slogans on Las Vegas freeway signs might be good for some laughs, but the hope is they save some lives too, transportation officials said.

Branding Olympians on Twitter

Advertisers should understand consumer views on the environmental impact of different media channels when they develop campaigns, according to a study published in the Journal of Advertising Research (JAR).

The hospitality industry has a serious pipeline issue: Less than 7% of U.S. restaurants are led or owned by women, even though 51% of students attending the Culinary Institute of America are female.