Hardcore for Hard Rock: Every location is a destination for superfans
Beneath the gift shop of the original Hard Rock Cafe, staff members lead daily tours of the Vault, a space the size of a walk-in closet that guards some of the chain’s most vaunted treasures. Inside, there’s the harpsichord played by the Beatles, Bo Diddley’s cigar box guitar, a bustier from Madonna’s era of traffic cone tops. At the restaurant across the street, diners eat cheeseburgers alongside Jimi Hendrix’s maracas, Keith Richards’s pink Fender Stratocaster, and a pair of glittery sunglasses immortalized on the cover of Elton John’s chart-topping album “Caribou.”