"Be A Rebel," the award-winning 51³Ô¹ÏºÚÁÏ marketing campaign designed to attract additional top-quality students to campus, will begin its second phase later this month with a series of newspaper and television ads featuring 51³Ô¹ÏºÚÁÏ alumni.
The kick-off of the new campaign, which also will include radio ads and billboards, was announced Thursday at a news conference.
"Last year's `Be A Rebel' campaign was a tremendous success," said 51³Ô¹ÏºÚÁÏ President Carol C. Harter. "Following the campaign we saw an increase in the number of people requesting admission information about 51³Ô¹ÏºÚÁÏ. That growing interest in our university is exactly what we were hoping to achieve."
Ads for the new campaign feature seven 51³Ô¹ÏºÚÁÏ alumni. They are critical care nurse Curtis Boardman; Dr. Randal Colquitt, an anesthesiologist; middle school principal Andre Denson; Dr. Mark Doubrava, an eye surgeon; researcher Harvey Mann; Dr. John Martin, an obstetrician; and Maria Thomas, a crime scene analyst with the Las Vegas Metropolitan Police Department.
The campaign was developed by Thomas Puckett Marketing, Advertising and Public Relations, Inc. in conjunction with 51³Ô¹ÏºÚÁÏ's department of marketing and community relations, as was last year's campaign.
The 1998 campaign, which featured 51³Ô¹ÏºÚÁÏ professors, captured the "best of show" award, the highest honor given at the 14th Annual Admissions Advertising Awards competition in February. At the same time, the campaign also won a gold medal in the newspaper advertising/series category, silver medals in the outdoor transit/billboard and total advertising campaign categories, and a bronze medal in the television advertising/series competition. The competition, sponsored by the Atlanta-based Admissions Marketing Report, drew entries from several hundred universities across the United States and Canada.
For additional information, call Lynette Boggs McDonald, 51³Ô¹ÏºÚÁÏ's director of marketing and community relations, at 895-1939, or Earnest Phillips, strategic communications specialist, at 895-0927.
