Marla B. Stafford (Marketing and International Business) has been named a winner of the inaugural AAA-EAA Collaborative Research Competition, jointly sponsored by the American Academy of Advertising (AAA) and the European Advertising Academy (EAA).
Her co-authored submission, "Betting on Better: How Cause Marketing Strategy by Gambling Companies Affects Consumers’ Gambling, Brand and Cause Outcomes," was selected from a competitive field of international entries. The award was officially announced on June 27 at the 23rd International Conference on Research in Advertising (ICORIA) in Rotterdam, the Netherlands.
This recognition highlights Stafford’s ongoing contributions to global advertising and consumer research.
