MKT 301: Marketing Management
Section: 1003
| Course | Section | Credits | Instructor | Dates | Status | Call Number |
|---|---|---|---|---|---|---|
| MKT 301 | 1003 | 3 (3 max credits) | Naylor Gillian | Aug. 25, 2025 to Dec. 6, 2025 | Closed | 86645 |
Description
Planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Focuses on concepts informing strategic, tactical, and ethical marketing decisions. Features modules on segmentation, positioning, the 4 Ps, ethics/social responsibility, and communication of marketing proposals.Prerequisites
Eligible for a Lee Business School major by the start of the term or any of the
Notes
A Webcam, digital textbook and platform (Approx. $120) and Marketplace Simulation (Approx. $30) are required for this course. Respondus Monitor will be used; Respondus Monitor requires a PC, laptop, or iPad..This is an Internet class; refer to Canvas instructions at https://unlv.instructure.com.
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