MKT 301: Marketing Management
Section: 1001
| Course | Section | Credits | Instructor | Dates | Status | Call Number |
|---|---|---|---|---|---|---|
| MKT 301 | 1001 | 3 (3 max credits) | Taqi Muhammad | Aug. 25, 2025 to Dec. 6, 2025 | Open | 82157 |
Description
Planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Focuses on concepts informing strategic, tactical, and ethical marketing decisions. Features modules on segmentation, positioning, the 4 Ps, ethics/social responsibility, and communication of marketing proposals.Prerequisites
Eligible for a Lee Business School major by the start of the term or any of the
Notes
This is a hybrid class; class is half face-to-face and half online.In addition to material listed on the bookstore webpage, students should be aware that the use of an electronic device that includes a web camera and microphone, and is compatible with Respondus Monitor software, is required for this course. (Chromebooks do not meet this requirement).
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